Manfred Bik (1964) is a regular guest in boardrooms as a strategist for DDB & Tribal, one of the best-known advertising agencies in the Netherlands. In his younger years, Bik followed the rapidly ascending Boonstra with admiration and in the 1990s they had intensive contact for a short time. After they lost touch with each other for almost two decades, Bik searched for Boonstra again in 2014 and they started talking again.
- Author Manfred Bik
- Dutch
- Publisher Business Contact
- 336 pages